Six reasons your business needs PR

Click on graphic to enlarge.

One of the challenges of being in the field of public relations is trying to explain to companies why they need your services. Many think PR is nothing more than another name for advertising, which could not be further from the truth. Others think public relations costs a lot of money. That, of course, depends on who you hire, but it doesn’t have to break the bank. When people ask me why their company or organization needs PR, here’s what I tell them:
 

• A PR firm will help to increase your visibility – This in turn will help you to generate more business.

• A PR firm will help to promote your credibility – People are more apt to trust those who have been quoted as experts in their field.

• A PR professional allows you to focus on running your business – Most business owners can’t dedicate the time needed to run a successful PR campaign.

• A PR professional will help you to build relationships with the media – PR pros already have relationships with the media, why re-invent the wheel?

• A PR firm can help you in times of crisis – PR pros are adept at handling crisis communications and can help to mitigate any damage that might occur.

• A PR firm can help you stand out from the competition – Everyone has competition; PR pros can help you find ways to separate you from the pack.

 
Regardless of whether you are just starting out, or have an established business, hiring a public relations firm can help you to gain brand recognition and grow your business.
 
Susan R. Miller is founder of Garton-Miller Media, a full-service, South Florida based public relations firm. Susan is a former journalist with more than 30 years of experience. She has two daughters, two golden retrievers and two cats, but just one guinea pig who is happy not to have to share his cage or his daily stash of veggies with anyone.

---