Pinterest isn't just about recipes and nail polish

In the past, when I have approached clients about using Pinterest for their business, I usually heard the same question: “Isn’t Pinterest for people looking for a new recipe, children’s craft ideas or cute animal pictures?”

Well, after using Pinterest for one of my law firm clients, I am here to tell you Pinterest can be a powerful marketing tool even for a business that you would not think was particularly visual. It’s simply up to the “pinner” to make the message they want to get across visually interesting.

In the case of my law firm client, we use free (meaning no royalty or financial cost) art that is tied to the firm’s blog. The response has been phenomenal. In fact, the posts are getting hundreds of eyeballs a month and many re-pins. Best of all, often you can simply repurpose content – in my client’s case we pin blogs.

After a quick search of Pinterest, I found some companies that you might not think were good fits. For example, I found a personal injury law firm with boards on medical malpractice, car accidents and birth-related injuries. I found an accounting firm with boards on refunds and filing tax returns. And, I found a nonprofit organization that posts information on the services they offer, the fundraisers they host and even simple tips on healthy living.

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